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I hammer this theme home many times during my workshops, but I feel it is vitally important. The theme I repeat is:

‘First – Just be good enough’

Too many people strive to be perfect right away, which, although an admirable ambition, often paralyses and slows down the entire process.

I found a perfect example of this concerning Pixar and the work that went into the making of Toy Story 3.

I provide the link to the article below, but here are the important points:

• A concept is formed and completed using staff voices and comic book style animation (still screens) – They dont attempt to animate it straight away, they dummy model it so that the concept is at least complete and it is easy to see all the relavent parts.
• There is a secondary stage of production where more detail is added to each scene and animation begins
• Each of these scenes is analysed and improved to make it better and better (one scene can take months)
• A deadline is set after which no further changes are made -  quote from the source:

“I could keep on making it better. We’re just forced to release it.”

Here is how it relates to your new project (whether a website or ebook)

• Any first draft should outline the entire concept using simple hand drawing and keywords
• When you are happy with the direction of the concept and are happy it fits together add more detail (better pictures, more wording, more detail)
• Obtain feedback and put even more gloss to your product to take it the extra mile from being just good enough to being even better and standing out from the crowd.
• Set a deadline, work hard towards it and then release it to the world. Just the same way Pixar have to stop trying to perfect everything forever…

I will write a detailed article soon as to how I concepted one of my newest projects based on my principle of ‘First – just be good enough’…

(Click here for the link to the Pixar article)