For the next 6 months I am going to be testing and reviewing a very powerful SEO software package, by the name of SEO Powersuite, by Link Assistant. It may be the most in-depth case study into software, where I will show you all the pro’s and con’s associated with the software in a truly honest experiment. I’m not interested in using it once and posting a rather meaningless review, I wanted to test the software in a more robust way, something that had some meaning and perhaps even showed the product’s potential for long term results. Here is a quick story as to how this whole opportunity came about.
How I struck the deal with SEO Powersuite
A few weeks ago a well known SEO product by the name of ‘Market Samurai’ ran into business changing issues. Some of it was blamed on the business environment, but as an experienced business person myself, I believed much of the blame had to lie within the way Market Samurai handled its business. Just as the blame for 90% of Internet Marketing failures lie with the people running the business – because quite often they fail to learn about business and learning to assess all risks that are associated with your particular business.
I had heard of the market Samurai issues a week before they decided to publicly acknowledge them. A member of our Mastermind group happened to purchase the software to test some results that his VA’s (Virtual Assistants) were giving him. What he found was that the software was not working correctly (when it worked at all) and so he asked the group whether their Market Samurai’s were working too. That is when everyone chimed in and suggested something was very wrong with Market Samurai – even though their support kept suggesting ti would be ok within a matter of ‘hours’.
Note – I must state here, that I have met the guys who run Market Samurai on a Marketers cruise some years ago, very nice guys… and my makes no judgment on them, just my opinions about the way business was handled.
Now it could have been that they honestly thought the issue could be fixed quickly and thus why they continued to sell the product or any number of other circumstances. When they officially announced the problem over the weekend I already had strong opinions about the way the whole debacle had been handled. ( interestingly releasing bad news at a weekend is also a corporate trick to diffuse tensions over a weekend so people do not all band together and complain at once like on a working day).
I wrote a controversial blog post about this: The end of Market Samurai?
The blog attracted some interesting traffic and it was not long before rival SEO company were smelling the opportunity for some easy promotion and to become an increasingly viable alternative to Market Samurai. One such firm was ‘Link Assistant’, creators of the SEO Powersuite. They found their way to my blog because of this one article.
Naturally they left a comment, explaining their opinion on the Market Samurai issue and leaving links to their products too.
Those of you who have followed my other blogs will know that I do not allow links directly in the comments section, as is the same with many other bloggers. We often consider it SPAM and thus do not allow it.
Now, here is the important bit. I did not simply delete the comment. I deleted the links and replied to their comment too, stating what I liked about what they had said and why i had to delete the link. I then sent them a personal email thanking them again for their post and suggesting that if they really wanted to promote their product, then why not let me test it fully for six month. Of course, I shared some of my current business interests with them so they knew it would be worth their while too. They replied, we negotiated, agreed I would test their products for 6 months on a live case study basis with full freedom to give my total honest opinion.
That’s right. A simply polite exchange with another reputable business resulting in a very interesting course of events. A simple case of breaking my blog rules ended up in a unique experiment. All stemming from one blog post that was extremely relevant at the time it was written. (I write it within an hour of Market Samurai’s announcement).
So what is SEO Powersuite?
SEO PowerSuite is actually a collection of four SEO tools. These include:
- Rank Tracker
- Website Auditor
- SEO Spyglass
- & Link Assistant
Rather then be an all in one solution, SEO PowerSuite prefers to split their tools, so that individuals can purchase whichever one is relevant to them.
They have three levels of product:
- Enterprise – Fully featured and designed for people who work on behalf of clients (can print professional reports within seconds). Most expensive option.
- Pro - Designed for personal use. Has nearly all the features of Enterprise except the report features.
- Free – Great way to test the software. Seems to have all the Pro features except a save feature.
How the experiment will work
Over the course of the next six months I will be testing each of these tools in detail via a live experiment, using the Enterprise version of the software. I will update both my experience of the tools and any progress in weekly updates.
I will be choosing 2 domains as a basis for this project.
One will be a clients site, so I can fully test the power of the reports (which in all honestly has already saved me hours of work creating reports for my personal clients). The second site will be a new project, a domain I will start from scratch.
This will allow me to test a ready made site, verses a totally new site. Both have slightly different needs and thus make interesting test sites.[box type="yellow"]Disclaimer:
Of course I will be inserting affiliate links within this series, but you should rest assured that in a 6 month experiment – I will have to be totally honest in my reviews.
As an extra incentive I will also be testing a second SEO tool within the same time period, meaning I have to really review each tool in-depth to be able to write weekly updates.[/box]
The next article in this series will be based on my first thoughts of the SEO PowerSuite. I already wrote this article but as luck will have it, they updated the software just as I finished it! (It will be updated and released soon.)
In the meantime why not download the free version of SEO PowerSuite from here, so that you can follow along with the experiment and be able to explore some of the features for yourself.