In this article I want to explain how just making your blog active can help you increase traffic and why it all comes down to appearing to be popular. Appearing to be popular is important if you want a mass following, because people tend to follow others. That is why films and new celebrities are often backed by large launch budgets.
They need to get the momentum started.
It is also why people within Online Marketing aim for big launches. You need the initial momentum to attract people’s attention. If people see that others have stopped and taken a look, their curiously makes them stop to take a look too.
It’s like walking past an empty restaurant compared to a full one. Regardless of the quality of the food you will already have a better perception of the busy one, simply because of the social proof.
You have a better perception simply because you have seen other people enjoying themselves there.
It could be that the empty one has the better chef, but the momentum the busy restaurant has will give it a huge advantage over its empty neighbor.
Appearing to be active and popular is really that important. The problem however, is how to get such a kick-start, especially when you are new.
Thankfully it is not as hard as you think. But we should start by considering a simple question:
What do Blogs and Dance Floors have in common?
Let me tell you a story. I spent some time working as a Management Consultant. We worked hard (sometimes all night), we were paid handsomely and when the weekend came, we partied very hard.
Well old habits die-hard and I still like to go out and party often. The previous weekend was no different. I called some friends and off we went. Those that know me will understand that whilst I like to Salsa I pretty much enjoy dancing of any kind.
We eventually ended up in a club which seemed quite busy, except that the dance floor was empty. There were people hanging out at the bar, in all corners of the venue but everyone was staying away from the dance floor. Occasionally some people would venture onto the floor with maybe another friend, then get embarrassed as people were watching and so disappear again.
The music was definitely not the problem as people were dancing by themselves where ever they were standing, but the dreaded dance floor was empty.
If we took a snapshot of this club in this instance, perhaps we can make the following conclusions:
- The club obviously had some value because people were there, but the empty dance-floor did not send a positive impression.
- Even thought there were people who obviously wanted to dance, they did not seem to want to be the first and definitely did not want to stand out.
Now, I already mentioned I like dancing, but another thing you should know is that I grew up in jobs where I had to stand out so am very used to being looked at. When I was a personal trainer (in my teens), people would listen to what I said and watch what I did. When I worked at the top of Europe’s largest retail organization people would also notice me when I walked into a room.
So when it is time for me to get my groove on, I grab my friends and we get cracking. We do not really care what other people think of us, we simply enjoy ourselves. This time was no different, I grabbed the group and off we went to the dance floor.
We were only 6 people and so took very little space on the dance floor. We went right to the middle and broke out moves that could put John Travolta to shame. What happened next is surprising.
Each time I would turn around there were more and more people on the dance floor. All laughing, smiling and dancing as the crowd got bigger and bigger. Some would even look at us and smile in a sort of ‘thanks for starting this’ fashion.
Within 10 minutes there must have been over 50 people on that floor and it stayed that way the whole night.
All because the people wanting to dance, were too scared to take the first step, yet when enough others did take that step, they happily jumped in.
If we take a snapshot of the club at this instance we would say:
- The club was very lively
- It was a lot of fun
- and we should perhaps return sometime soon.
That is exactly the same club, with the same people, yet our perception of it has changes so much.
Sometimes you just need a little push to begin a success story.
So what does this have in common with Blog Comments?
I’m sure you guessed it by now but you blog is basically the club. It may look great and you may have passing visitors who enjoy your content, but that alone will not guarantee the success of your blog.
What really marks the success of your blog is a public show of appreciation for your content. Such as a busy dance floor was a public sign that people had fun within the club.
This appreciation for your blog should encourage others to get involved in the conversation too. Just as with the club it should leave them with a great impression and an eagerness to return.
A great way to do this is of course through Blog Comments.
Think about any of the well-known blogs you regularly read and I would guess that subconsciously you have been influenced not only by the content but also by the number of people who chose to leave a blog post. I did it myself just yesterday when I came across a blog with scores of comments. I took the time to read it as others simply by the weight of comments, had given me the indication that it was valuable content.
We as humans tend to follow the masses, and where we see indications that others like something, we tend to form a favorably opinion of it too. This is exactly why marketers love to announce facts and figures because we are all swayed by indicators of popularity.
Your comments sections is just like the dance floor. All you need is a few comments on your blog posts and immediately people will start thinking differently about your content.
They will no longer be scared of being the first to comment, as they will know that they are the first of many. They will feel more open to actually make a comment themselves because other before them have already laid the foundations. They will also be more likely to remember your blog and return at regular intervals.
But remember such as with the club, one or two comments is perhaps not enough. You need a few more than that to help gather momentum.
What are the effects of an active blog comments section?
Momentum builds momentum, just as you see in the snowball effect. I know of many blogs that have great content, but will struggle for years, simply because they do not give the impression that their blogs are active.
I know of many other blogs which have had tremendous success, simply because they had strategies to ensure their blog always looked active. Think about it, if you had a choice between reading an active blog rather than an inactive one, which one would you prefer?
Blog comments make your site look active, and that in itself creates greater benefits. People are more likely to share content when they know lots of others have benefited from it too. The more shares your contents creates, the more people who will visit your blog. The more that visit, the more will comment and share again until your content and following become a snowball effect that just keeps on growing. All because you gave your comments section a little kick-start.
It’s proven that products with numerous positive customer reviews received much lower return rates than products with little to no reviews.They gain a more positive impression of the product simply because of the sheer weight of testimonials and not due to the product itself!
People tend to trust the wisdom of the crowd so if your can influence them to believe your blog is active (and thus must be of good quality), then it will only be a matter of time before people start truly believing it for themselves.
So how can I create an active blog commenting following and increase the chances of my Blog’s Success?
Well I wouldn’t write this post unless I had a solution for you!
Many of today’s most well-known bloggers once had a secret group which helped them seem active. They would band together in groups known as ‘Blog Commenting Tribes‘ which had one simple purpose. Each member of the tribe would agree that on set days, they all write comments on each others blogs.
That’s right! Instant REAL and QUALITY posts about your content from other real world bloggers. Makes so much sense, you all have similar problems so why not simply band together and solve the problem completely.
Now each blog post you write will have almost instant comments, making your blog seem ultra active and thus encouraging others to both take part in the discussion and to share your content too.
By being part of a tribe you all win and you even gain the benefit of networking with other marketers. Which as you know, can pay dividends in the future.
Just take a look at this blog and you will notice that lately all my posts have had numerous comments, very quickly. These are good quality real comments that have helped my blog appear active. It has directly increased my RSS feed readers numbers and the size of my mailing list. All because I joined a Blog Commenting Tribe.
Well here is the great news. We have taken this concept and made it accessible to everyone, and not just the elite.
Welcome to BlogCommentingTribe.com
The easy solution for any blog owner to gain:
- almost instant quality blog comments
- an almost instant rise in traffic and regular readers
- and a chance to network with other blog owners with whom you share a common goal.
If you have a blog, then you need to be part of Blog Commenting Tribe. It is that simple. Oh yeah – It’s totally FREE!
If you are really quick then you may even get myself and my marketing buddies commenting on your blogs too (but only if we are in the same tribe). You really have nothing to lose and everything to gain.