Life lessons from a Startup Entrepreneur

By Deepak Pathak

Guest reader post: Back Links and Trackbacks, what they are and how to get them.

A short while ago, I mentioned that how making useful and intelligent comments on my blog is a great way to attract my attention. (Note, if it works for me, it sure will for others too)

Well Steve is a regular commentor on my blog and he has a lot of knowledge about Back Links and Trackbacks. So rather then me write an article about them, I invited Steve as a guess poster to write the article for me.  Here is his article for you all to enjoy:

Back Links and Trackbacks, what they are and how to get them.

Search engines have many ways to determine if a website will be valuable to their end users. They look at the content on the page, the headline and title of a page, but one of their most valuable methods is seeing what other websites link back to a page.

A backlink is simply a link that is on a different website that links back to your page. If the search engines consider a website that is linking back to yours to be a valuable website, providing good quality, fresh, timely content, then they will consider other sites that it links to, to also be of good quality and are more likely to rank the website linked to higher because of this.

Blogs are a type of website that is easily updated and added to. Blogs also are often a dialog. People post blog articles as part of a discussion or to start a discussion. Search engines like blogs because they usually have fresher (newer) content, and they often provide valuable information and are not just trying to sell something. When a website or blog that search engines like have a link to another website or blog, search engines are more likely to like and rank higher the page that is being pointed to. The search engines will consider a page that has a lot of links pointing to it to be more important and more relevant than a page that has fewer or no links pointing to it.

A trackback is one way that blogs link to each other. It is sometimes also called a pingback. Trackbacks are automated link that works like this: When a blog post has a link (or multiple links) in it, the blog software attempts to notify the site at the other end of the link that it is linking to it. Blog software also keeps track of sites linking to it, and adds links back to the sites linking in. These links are called trackbacks and are usually placed with the comments at the end of the blog post.
Seeing an example of this at work is the best way to understand it.
I have a blog that I use to support online classes I teach at

At this blog, In a blog post about blog comments I have the following line:

“ was reading Dee Kumar’s excellent blog post about comments and it reminded me of this class I did last year so I found it and am putting it here for your education: “

In this blog post, I linked to Dee’s blog post about comments. I used his trackback link (found by scrolling to the bottom of the post and getting the “trackback” link.) Because Dee’s blog saw that my blog linked to his, it automatically linked back to mine. Both our blogs benefited from the links People reading either blog post can easily follow the links to find more information. Search engines see and follow these links and see that more value is being provided to the reader. This boosts both blogs in the search engine rankings.
More information about trackbacks can be found at any of the above links,

and at

You can find blogs that support trackbacks by entering your targeted keyword and the word “trackback” in the search engines. For example if I am targeting “candles” and I enter “candles trackback” in google, the following site comes up as the first result:

When I go to that site and scroll down, I see that I can “trackback” to that post using the url:

So if I was writing a blog post about “candles” and It provides value to the reader to link to this blog post I found, Then I should link to it using the trackback link as the target. The HTML to do this would be <A href=””>

French Candles and Tablecloths</a>

Or you can use the “Link” icon in your editor, just be sure to use the trackback link as the target.

This same technique can be used with ANY keyword or keyword phrase, and you can get links from other sites back to yours.
Happy link building!

About the Author – Steve Oliphant has been helping people learn the
technical side of internet traffic generation and website building since
1995. You can find out more about Steve at
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