Create a business in 7 days challenge – Day 2

By now you should have already done all the task in day one:

1. Chosen your mastery topic for your ebook
2. Brainstormed various themes of the book
3. Researched to improve your ideas further

If you were an extra good student you already had a go at expanding the third part of yesterdays task.

Remember my three rules for this task:

1. You will trust me for 7 days
2. You will read my daily tasks on this blog and complete them
3. You will work hard to complete each task, no excuses (some of you will have bits of each task done already so naturally your workload is less)

Repeat the following statement to yourself and then proceed onto Day 2 tasks:

Daily Statement to read:

I will by the end of these 7 days have a finished product ready to be sold. It is not hard, it just takes some effort.

Day 2: Tasks

Some questions answered:

The tasks today, again build on the ebook with a view to finishing a first draft. Many people have asked how long their ebook should be, but for me this is a meaningless conversation.

Let me explain, if I have only 2 things to say, and they are vitally important and can change someone’s business (and they would be willing to pay money for it) then I would simply get straight to the point, even if it means only 4 or 5 pages of text. Trying to make that book to say 20 pages, would fill it full of waffle and perhaps devalue the book or the authors reputation. On the other hand, if I have 100 points to say, I may split the book down to make it easier for me to write.

So, your book should be as long as it takes to get the points you want across. In these pages, there should also be enough valuable knowledge that someone will feel happy having purchased it.

As a basic rule, in this seven day challenge I think 40 pages is realistically the upper limit on the size of the ebook. Of course you can make it longer, but it will take more time, so split the ebook down into equal 40 page content parts and release them separately. That way you can stay on schedule with this challenge. On the flip side, 5 pages is really the minimum you should be aiming for.

Recap:

1. Your book will take as many pages as is needed to get your message across clearly.
2. For this challenge the upper limit should be 40 pages (you may have to write multiple 40 page ebook to write about everything you want, but for this week concentrate on 40 pages which you can sell as part 1)
3. The lower limit is 5 pages, but that would have to be some super hot information.

Tasks:

So today is writing day and you should already have a basic outline for your ebook project. If not, go back and complete the tasks within Day 1 of the challenge. The tasks for day 2 are:

1. Write our table of contents
2. Create summary boxes for each chapter
3. Write actual chapters for the entire book (we will finish this tomorrow so minimum 20 pages today)

1) Table of contents

We start today by really recapping yesterdays work

1. Go over the list we made yesterday of all the important points we want to add within the Ebook.
2. Look at the groups you placed these points into and decide why they are related
3. Write down the key themes in a separate list and order them so they make sense. That is now version 1 of your table of contents (you may have 20 chapter or you may have 3, do not worry about the number of chapter, the quality of these chapters is more important)

2) Summary boxes

Now is is something I believe in firmly, and I use it every time I write a blog posts. It follows my theory that success comes when you learn to play by the number 3.

1. For each chapter you have, think of the three most important points you want to get across.
2. If there are more then 3 things you feel are really important break the chapter into 2 chapters or create sub-chapters.
3. Write these three things down. They will form the focus of what you write. They will help you keep focused on what to discuss in each chapter and encourage you to stick to the key themes you have chosen.

3) Writing each chapter

1. Start writing each chapter by stating the three things you want to get across. Don’t make it into a paragraph, just make three bullet points, so it’s clear for you and the eventual reader to know what the chapter focuses on.
2. Once stated, take each point in turn and write about it in enough detail to get the point across
3. As a rule of thumb,

• explain the background of the key point (its history, what it means etc), then if possible give a real life example of it’s use in daily life (we have said what it is, now we give examples to ensure everyone is clear about it and how it may be seen in our daily lives)

• Then describe the benefit/tip or the reason why you choose to write about it.

• Lastly give examples as to how the reader can practically use the tip so they are clear of it’s value and how to implement it

If you get stuck on something, write a note that will remind you to fill it in later and carry on.

• DO NOT start searching the Internet for a word/phrase or even example you have forgot
• DO NOT stop focusing on the three main topics of each chapter.

When your chapters are written we can search the Internet/ look in books for the parts we are missing, but never do that during the task. Stay focused on writing, trust me, you will work better.

This is by far the hardest day, but also the most beneficial day also.

Work hard and I see you on Day 3.