Lessons from a Super Successful Viral Video Campaign – Old Spice commercial
Old Spice, Viral advertisement Lessons from a Super Successful Viral Video Campaign – Old Spice commercial In this article I discuss the development of the now infamous Old Spice commercial and show just why the video became so viral. Almost everyone has seen the latest Old Spice commercial which has gone mega viral. It stars [...]
9 reasons why you will never be successful
Many people want to be successful, but will never be because of the following reasons. This list has been compiled after working with numerous clients so there is a good chance that if you are not yet successful and can not figure out why, then the reason may be here: 1) You listen to too [...]
What Pixar can teach us about my moto: ‘First – just be good enough’
I hammer this theme home many times during my workshops, but I feel it is vitally important. The theme I repeat is: ‘First – Just be good enough’ Too many people strive to be perfect right away, which, although an admirable ambition, often paralyses and slows down the entire process. I found a perfect example [...]
You do not need to know so much straight away!
You do not need to know so much straight away! For some reason new business owners spend a great deal of time on planning activities. Yes, this is of course good, it’s never a good idea to enter into any business venture without doing your research first. However, the point I am about to make [...]