Business Development Strategies

3 Interesting Ways to Make Money from Your Free Reports and Giveaways
By February 13, 2012

Many people will tell you that the money is in the list (or more precisely Active List), especially for Online Marketing. What this means is that when you capture visitors information you have an opportunity to market to them numerous times, rather than simply the once when they visit your site. So many people resort to giving away free information in order to attract people to their lists. I do exactly this, because if you look at the right side of this post you will see a opt in box here you can obtain my acclaimed report ‘Four Magic Words’ for ...

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The end of Market Samurai? The art of risk assessment and how relying on Google can be a mistake
By January 29, 2012

If you have been involved with Online Marketing for any amount of time then you will surely have heard of Market Samurai. It is promoted by many marketers and bloggers as the ‘must have tool’. It always you to research competitors website information including ranking, backlinks and other basic data.  In reality you can do almost everything it does online for free already, perhaps the tool just made it easier to organize and store your research. You paid a one time fee and could use the software ‘forever’. I often wondered why so many people promoted it so heavily. I ...

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Leaving a legacy – Deciding how you want your business to be remembered
By January 19, 2012

Leaving a legacy with your business   Think about why you started, or are starting your business. It is often interesting to consider these reasons as they may reveal a lot about yourself and why you are getting the results you see today. It may have been because you did not want to work under a boss, or because you saw an opportunity to make money. It may have also been the case that you wanted to make a little more money out of your skills and expertise, or was it to finally gain financial freedom for yourself? How about this reason: You wanted to leave ...

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Why small business should be AVOIDING Google+
By January 18, 2012

Yes, you read that title right. Google+ is actually bad for business for the vast majority of you and in this article Im going to spell out why. I’m not here to give my person opinion on Google ethics or other moral judgement on just how many times Google has been caught flaunting the law and why Google Analytics is banned in Germany. I’m here to talk business, because that is what I do best. I will reveal why others are telling you to jump on the Google plus bandwagon and why it will benefit them many more times then ...

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5 predictions as to how Internet Marketing will evolve in 2012.
By January 10, 2012

2011 was a year where social media really changed our world. Facebook and Twitter in particular were the mediums of choice for mass protests around the world. Revolutions in the Middle East and Northern Africa, were all made possible with the instant messaging nature of social media. This revolution then spread across the ocean to the USA which saw mass protests that started with ‘Occupy Wall St’ and then spread to many corners of the globe. As marketers we have previously witnessed how Ebay, perhaps single-handedly helped transform customer mindsets to understanding that online transactions could be safe. A mindset ...

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What is Goal Setting and why SMART goals do not work
By January 6, 2012

Last year I set some goals for my blog, which I made public. They were not simply goals but dreams of where my blog would be within a year. It included how much money I would make from the blog and how many visitors I would expect. How many posts I would write and a number of other products I would create. They all centred on what is known as SMART goals. Where Smart implies they are:   S  - Specific, meaning it is very clear in it’s detail. M – Measurable – It must be easy to say if ...

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13 business lessons that you can learn from Kung Fu Panda
By December 25, 2011

Few films have some many insights as the animated film ‘Kung Fu Panda’. Although quite an enjoyable story it has many lessons which are both relevant and inspiring. So whilst sitting here watching the film I thought it would be prudent to write about all the life and business reminders intertwined within this entertaining adventure. Enjoy this Christmas day blog post:

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Focus on the right numbers
By January 31, 2011

Focusing on the right numbers is key to business success. I have worked at the top level of a multi-national corporation that refused to accept that the profit figure was more important then revenue. They were more concerned with the amount they were actually bringing in rather then just how much profit they were making after all costs has been deducted. It is therefore little surprise that the company’s 70+ year history ended shortly after the recent recession took hold. Internet marketers are also susceptible to focusing on the wrong numbers.

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A lesson for anyone who has a mentor or is looking for a mentor
By January 9, 2011

This is a lesson for anyone who has a mentor or is looking for a mentor. The basis premise of having a mentor is to allow that person to help and guide you, so that you can accelerate your time to success. A mentor will usually be a person of high standing and valued experience so that they can actually guide you. So the very first thing you should do is pick the very best mentor you can. I am the organiser of two Internet Marketing mastermind groups. Groups where people come together, share and attempt to learn from each ...

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By November 21, 2010

Whilst walking home through the bitter cold wind, I was suddenly hit by a thought which on the surface seems so simple, yet holds a very deep meaning. The thought was simply : To make it big – you have to be seen by the right people Think about it, too many of us spend too long making sure our products are 100% and not enough time getting in front of enough people in order to find the one person/group of people that will rocket us to success.

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