Well with the recent viral revalation of the ‘Old Spice’ commercials I was suprised ot see Tipp-ex have created something awesome too. (Link Below)
This is relaively new to the net, but Im assuming this will go mega viral very quickly, Why? Well it has all the elements of a great viral campaign for youngsters:
1) It has multiple endings, so can be reused or new ones discovered. Thus there will be a prelonged interest in it (Old Spice also did this with their multiple reply campaigns)
2) It allows the user into the experience (the user takes control of the destiny of the video) – akin to Old Spice allowing users to submit qquestions, users feel apart of it.
3) It is dirty. Without giving too much away, you can choose dirty ending, one of which I cannot imagine will go down well. (some of which I list below the video link, including the risky one). Great for bored minds to play around and pass along.
Here is the link to the Youtube video:
Click here for the Tipp-Ex Experience Video: A hunter shoots a bear
After watching the video yo may want to try some of these endings (warning the ‘piss’ request seems to suggest showing parts of the mans anatomy, not quite family friendly)
Other requests to try on ‘The Tipp-Ex Experience, A hunter shoots a bear’
fuck / kiss / records / skate / breakdances / farts on / boxes / eats / hugs / shot / omg / cuts / becomes / sleeps with / blowjobs /tipp-ex / does nothing with / plays with / dirnks with… / high five / joke / watches tv with / buys / phones / films / is shot by /feeds / smokes with / moonwalk / washes / strikes with / jumps on / tickles / ass / draw / seduces / rides / rolls /fishes with / r /
(copied from Youtube comments – user sos137)
{ 5 comments… read them below or add one }
here are the credits.
Thanks for adding the details Ivan, I am watching with intrigue where they go with this unique campaign. .
Yeah, I think it will be a hit as well. Its relevant and entertaining
Hi,
Thanks for your article.
I work for BUZZMAN (www.buzzman.fr), the Advertising agency that created this Tipp-ex viral campaign.
We are back with a new Youtube experience for Bic Flex : http://www.youtube.com/watch?v=FlCVE0OG-tI
Thanks for your comment Fanny. It’s good use of Social media to comment on people’s blogs who promoted your TippEx ad but using a standard reply is your first mistake.
Secondly, al the elements we loved about the Tipp Ex ad are not present in the Bic ad, actually it falls flat if I’m honest and doesn’t make me want to recommend it or even watch it again.
As a word of warning, simply placing your links in comments is considered SPAM, considering I promoted your first video you should have used the ‘contact me’ form to persuade me to give you a good recommendation.
Good luck with it, only fanboys will call it brilliant as they want to be seen as the first ones to call it great if it goes viral – which i predict it won’t.